How to use AI chatbots for organic traffic & leads

Embedding AI Tools in Websites for Lead Generation

We encounter a LOT of use cases for generative AI at Pickaxe. Customers create AI tools for all sorts of reasons here-- from selling them directly as an additional revenue stream to using them as internal tools for their team. A very popular use case is embedding AI chatbots in their website as a way to engage users.

Getting traffic to a website is often difficult. And once you have the traffic, keeping the visitors engaged is important! You need visitors to find you, stay engaged, and take action. A great way to achieve this is by embedding AI tools and chatbots directly into your website.

In this blog post, we want to explore how CoGrader, an ed-tech startup, used Pickaxe to embed AI tools on their website and drive lots of new traffic to their site. Their approach is simple and easy to mimic!

Gabriel from CoGrader made a few simple but specific Pickaxes around high-search volume terms, embedded them into webpages on his website, and now enjoys a steady and growing inflow of traffic on those webpages.

Ed-tech company CoGrader, run by Gil Flores & Gabriel Adamante

Let's explore how CoGrader used Pickaxe to embed lead-producing chatbots into their website!

Strategy

CoGrader used a simple strategy for generating more traffic to their website. We'll go over it here, step by step.

1. Create useful AI tools for your audience

CoGrader is in the ed-tech space. It's full of students and teachers who have specific problems that they want answers for FAST-- before the test, before the homework is due, etc. Education is also full of tasks that can be simplified with AI tools.

CoGrader created a series of straightforward tools around tasks like summarizing text, converting text from one level of reading comprehension to another, translating one type of writing into another type, and more.

Importantly they kept it simple. And even more importantly, they made the tools specific. Simple and specific is a winning combination in SEO!

2. Create Webpages optimized around the tool

Next CoGrader spun up a single webpage for each tool. The webpages were simple, but optimized specifically for that tool. The URL contained the tool's name, the title of the page contained the tool's name, and a brief description explained what the tool did and why it was useful.

3. Embed the AI into the webpage

Finally, CoGrader embedded their Pickaxes into each page. They simply got the iframe code for each Pickaxe and copy-pasted it into the webpage where they wanted the tool. Nothing else to it!

Pickaxe's Embed customization page

4. Give away as a free tool!

The most important part is they let visitors use the tool for free! When a random stranger on the internet landed on their page, they stayed because the tool was useful and totally free. They were able to start using it immediately.

Of course, you don't want give away unlimited free use on your own dime. To limit the amount of times visitors could use the embedded pickaxes, they made sure to set usage limits on their embedded Pickaxes. Limiting the amount of uses people can use your Ai tool is a powerful feature Pickaxe offers with a super simple no-code slider.

Cograders' AI reading level converter tool

Embedding AI in a website is an easy way to put dynamic content right into your website, with minimal setup time. Of course, Pickaxe makes it simple and straightforward to embed chatbots and GPTs into your website. Once you create a tool, you can embed it into your website with only a few clicks. Visitors can start using your tool right away with no strings attached.

Example Tool: Reading Level Comprehension Conversion

Let's take a deeper look at one of Cograder's free AI edtech tools. This reading comprehension converter tool takes text and transform it between reading levels. Teachers often need to adjust text complexity for various student levels. And LLMs are great at this because they can analyze and rewrite text very quickly! CoGrader’s reading level converter is simple and super functional. It’s what many teachers need and may even be searching for online. And therefore, when they find it a free one, it keeps them on the page. A few months after publishing this page, it's now one of their most visited landing pages!

How to make AI work for your business or niche

If you have a website in a specific niche, you can use the same strategy as Cograder to attract and engage website visitors. All you need to do is create a chatbot or AI tool around a certain use-case and then create a webpage around it.

For instance, let's use the case of a popular Austin wedding DJ who provides event services for weddings and receptions. Obviously, they want to attract attention from anyone planning a wedding.

In that case, you could create an AI tool that helps couples plan their wedding playlists. Or a free tool that writes best man toasts for wedding. Think of any AI tool that would be fun or useful to people planning a wedding and may be searched-- chances are it's a good idea for a free AI tool!

When someone searches for "wedding playlist ideas" or "wedding playlist generator", they will land on the AI tool, use it, and check out the rest of your website or services. Finding an interactive tool that not only helps them but also showcases your expertise can keep users on your site longer, increasing the chance they'll book your services.

The Strategy: Keep it simple!

Putting free AI tools into your website provides fast, real value to strangers on the internet. What better way to get leads! It's important to remember you don't need to reinvent the wheel to provide value. Sometimes the most valuable services are simple LLM functionality pulled out into a specific tool.

For example, one of the most popular tools on Pickaxe to date is the Shakespeare Translator, which is a very simple tool-- it translates Shakespearean english into modern english. The tool is very simple but very specific. And everyday thousands of people search for something like that and land on the page. To date it has over 1 million uses!

Don't underestimate the power of building AI tools that address specific, niche needs. The goal isn't always to create a complex AI with every feature imaginable. Sometimes the goal is to create a simple, effective tool that people want. CoGrader didn’t try to build a comprehensive grading system. They built specific tools that solves real problems for their target users. This simple strategy is why they rank high in search results by using embedded Pickaxes as a major SEO driver!

Conclusion

I hope the lessons here are clear:

- Pickaxe is an easy way to make specific AI tools quickly.

- Pickaxe is an even easier way to embed these tools into your website

- People LOVE anything free. Free AI tools are major value offers!

I hope you can learn from CoGrader's effective use of Pickaxe on their website as a lead magnet and SEO enhancer. You can create an AI tool and embed it into your website for FREE today. Get started today with our free no-code form builder.

How to use AI chatbots for organic traffic & leads

Related articles

March 21, 2025

Pickaxe Studio: Sell your AI tools as services

July 6, 2023

The Top 10 Prompts from our Prompt Design Contest

December 15, 2023

How to use books and documents to make a chatbot: Building a Charlie Munger chatbot